Page Six says Edward Norton is threatening Marvel Studios that he won't promote The Incredible Hulk, which he not only stars in but co-wrote, unless he gets the final cut.

Now, I like Edward Norton. He's a great actor. But when was the last time he had a hit? Has he had a hit? Even Fight Club didn't do all that well. In fact, looking at his page at Box Office Mojo, his biggest movie to date was The Italian Job, and he wasn't even the main attraction. Hell, all I can remember about him in that one was how he bitched to the press that he only did it as a contractual obligation.

How does he get to flex like this? (Pun intended, har har.) He's been pulling this kind of crap since American History X, and audiences have stayed away in droves. Not to say that his vision of the Hulk isn't better than Marvel Studios', but what's their incentive? "Oh no, we pissed off the guy from Death to Smoochy!"

People are not going to see this movie because Edward Norton is in it. They're going to see it because big monsters beat the hell out of each other and smash stuff up. Jeez, dude, just take the enormous paycheck and go make art on your own time.