Blowing Smoke: A movie about poker, cigars, women, and getting screwed

Wednesday
March 07, 2007

Basically, movie theater owners are stupid

Female Jackie D | Category: Digital • Movies

I mean, seriously. Most of them still don't realize that they're not selling movies, but the experience of watching movies. Now it turns out that they're just now cottoning on to the fact that the films they show should have something to do with which movies their customers want to see. As Mike says:

Being able to better target more markets is a huge step up -- but it's something that the theaters should have started preparing for a decade ago, rather than today.

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