August 05, 2005
Hold onto your cigars: Blowing Smoke is launched!
I don't know about you, but I'm sick and tired of being at the mercy of major movie studios and distributors. Why do we have to watch what they tell us to watch? How many great movies and television shows are we missing out on because someone at a major studio or network decided that a movie or pilot was "no good"? The series Firefly is a perfect example. As our own Jim Treacher points out, Universal had no idea of the fanbase built around Firefly until they started holding private screenings. Thank goodness for the fans and the new media (internet and blogging) that now offer audiences more content and more choices.
After I made Blowing Smoke, I had to go the traditional route and shop the finished product to distributors and studios, and I was beholden to those decision-makers.
Oh, your movie is smart, funny, and controversial, but we can't distribute it because it's not middle-of-the-road and the content isn't safe.
My good friend, writer & director James Orr (Three Men and a Baby, Father of the Bride, Mr. Destiny), did an amazing job directing my movie despite all the limitations imposed on him, from budget restraints to tight deadlines. So having done all that, getting good people on my side working with me, I didn't want to become a slave to anyone. I didn't want to wait for my movie to travel up the long and tedious chain of command until someone finally made a decision to release it.
Instead, I decided to make movie history, or make the current movie distribution history (who knows?), by releasing Blowing Smoke on this blog. There will be no waiting. I can, audience willing, get immediate response and won't be at the mercy of a movie studio or distributor. One thing I have learned about audiences, thanks to blogs, is that they are not a unified mass of "consumers." They are individuals, choosing something (like what to watch) for many and varied reasons. Some might want to watch Blowing Smoke because they like cigars, some might be drawn to the poker, and others may want their opinions about women and men confirmed. Whatever the reason, now they can do so easily. And, if they feel like it, they can let me know their reactions and opinions.
In my experience, Hollywood follows self-imposed rules, and no single person has a final say or assumes responsibility for their own decisions. As a result, we are at the mercy of impotent executives who report to "number one," who imposes guidelines and protocols like a dictator. The business model currently practiced by the major studios has become so pathetic, it can turn a great screenplay into a flop (Alexander The Great starring Colin Farrell, which turned out to be not so great). How laughable is it that no matter how badly a movie flops, you still see it on the DVD shelf a few months later with one or two quotes from critics calling it "The Best Movie of the Year"?
Studios are scared to try anything original, so they resort to remakes, comic book heroes, and bad sequels. Then they wonder why there's a box office slump! They bank on marketing, with prints and ads to lure audiences to the big screen. Well, you don't have to go to the big screen anymore, unless you like the crowded, noisy, smelly 'ambience' of movie theaters. For me, it's all about High Definition TV and instant downloads that let me enjoy a movie in the comfort of my own living room. (With a cigar, if I wish. You can't do that in a movie theater!)
Major studios seem to be the last to adopt and adapt to innovation and trends. And, just like with video and DVDs, they are again missing the boat, unaware of the new possibilities for reaching their audiences. They might have caught glimpses of the future, such as Firefly, Global Frequency, and Garden State. This is thanks to a new band of warriors, better known as bloggers, who add strength to the voice of the fans, fighting for more choice for themselves and, in the end, all of us. Now there is more new content, as well as more ways to access it and distribute it. There is no reason why you should depend on a handful of major studios to tell you when, where, and what to watch.
So, Blowing Smoke is available here and now. Some will love it, some might not. If people enjoy watching it only half as much as I enjoyed making it, it'll be a roaring success!
http://blowingsmokethemovie.com/cgi-bin/mt-app/mt-tb.cgi/62
Listed below are links to blogs that reference Hold onto your cigars: Blowing Smoke is launched!:
» Screw the studios: Selling movies via blogs from The Hole
I posted recently about hooking up my friend Kamal Aboukhater, producer of the movie Blowing Smoke, with the awesome Jim Treacher to serve as 'blog attendant' on the film's blog. That made me happy, but this makes me a little... [Read More]
Tracked on August 5, 2005 3:39 AM
» Doing it my way, all the way... from Samizdata.net
And that is exactly what Kamal Aboukhater, the producer of the movie Blowing Smoke has just done. He has produced the film his way - deeply un-PC screenplay about cigars, men and women using cutting-edge digital technology - and now he is releasing the... [Read More]
Tracked on August 5, 2005 7:32 PM
» 'Blowing Smoke' Movie Promoted And Distributed Via Weblog from Adrants
Adriana Cronin-Lukas points to the Blowing Smoke weblog where the movie, Blowing Smoke, is being promoted and distributed sans studio participation. Half experiment, half frustration with Hollywood studios, movie producer Kamal Aboukhater has decided ... [Read More]
Tracked on August 8, 2005 7:24 AM
» Blowing Smoke film released on Blog from Living La Vida
Image from Blowing Smoke website.
Blowing Smoke is a movie written and directed by James Orr (Three Men and a Baby, Father of the Bride, Mr. Destiny) and produced by Kamal Aboukhater and has been released via the Blowing Smoke blog. The synopsis of ... [Read More]
Tracked on August 9, 2005 4:08 PM
» It has begun from Elegant Distractions
Blowing Smoke is a direct-to-online film. Congratulations to the filmmakers. This is exactly the model I've been working towards myself. I expect it to work out fabulously for those able to create viable products.... [Read More]
Tracked on August 12, 2005 2:29 PM
» Linking Park from Nerve Endings Firing Away
The most inexpensive music video. Ever. Yet couldn’t be more creative or choreographed better. A movie – Blowing Smoke released directly on a blog. Support independent filmmaking. The sole actress is a blogger too. The presidential election still t... [Read More]
Tracked on August 27, 2005 10:01 AM
This is an incredibly cool thing to do, Kamal. I haven't seen your movie, and it could suck for all I know, but major props for telling the Hollywood self-preservation society to go f*** itself. Couldn't have happened to a nicer bunch.
Best of luck!
Comment by John Maxton on August 5, 2005 3:47 AM
Just a note of support to say what fantastic news this is, and to wish you luck. What next, films released under Creative Commons?
Comment by Ani Miles on August 5, 2005 5:19 AM
I love this! Yes, the internet is a scarcity killer (as Jeff Jarvis says), and risks like this being taken is an important step for opening the movie industry up, starving the fat cats, and delivering to audiences what they want, when they want, how they want it.
Well done, Kamal, Jim, and everyone else involved.
Comment by Jackie Danicki on August 5, 2005 5:29 AM
"In the 21st century, large is no longer in charge. Leverage will belong to the nimble and the swift."
Guess who said that recently? Sumner Redstone, the chairman of Viacom which owns Paramount studios, MTV, CBS and VH1 among other media outlets.
Clearly he's been reading this blog. Way to go, Sumner.
And oh, by the way, what kind of name is Sumner anyway?
Comment by James Orr on August 5, 2005 7:39 AM
I'm with you 100% on the HDTV and the cigar. Well, for me it's a 19-inch black and white on a milk crate and a bowl of Count Chocula, but same principle.
Comment by Jim Treacher on August 5, 2005 8:50 AM
Yes, the writing's on the wall ...
The U.S. box office is sagging. DVD sales gains are slowing. Advertising revenue at broadcast television networks is slipping as ratings drop. And the growing popularity of digital video recorders has advertising and television executives worried. "If these trends continue, the filmed entertainment and broadcast television segments could pressure the performance of the large-cap media companies over the next several years," media analyst Lowell Singer of investment firm SG Cowen cautioned investors yesterday in a research report. The variety of concerns along with questions of how much growth potential remains for the industry are reflected in drooping stock prices this year for media giants including Time Warner, Viacom, Walt Disney Co. and News Corp... The film industry's domestic box office revenue is off 9 percent so far this year, totaling less than $5.3 billion, the lowest level since 2001. Analysts are debating how much of the relative blame lies in high ticket prices, the rapid availability of home videos and weaker movies. At the same time, the cost to produce and market a film has jumped an average of more than 7 percent a year between 2001 and 2004, according to industry statistics. And the number of films released widely - in more than 3,000 U.S. theaters at once - totals 36 so far this year, compared with 24 a year ago, putting more pressure on marketing costs. "We remain concerned about the economics of the studio business," Singer said.Ain't that an understatement, Mr. Singer! Comment by James Wentworth on August 5, 2005 9:07 AM

Just ordered the DVD, looking foward to getting it and supporting you guys in NY. Anything else I can do let me know, we have a ton of cigar guys here.
Comment by christian a on August 5, 2005 9:38 AM
Another NYC cigar guy here. Maybe a NY screening and launch party is in order, guys!
Comment by Dan in NY on August 5, 2005 11:13 AM
Sounds like a plan. Set it up Kamal!
Comment by christian a on August 5, 2005 1:05 PM
Congrats brother K! You've made blog and movie history in one move!
They'll be reading about this in Marketing classes at USC years from now.
Comment by Brian Linse on August 5, 2005 4:09 PM
Hey Dan in NY, sent you an email but it bounced. Email me your correct email and I will contact you again.
Comment by Kamal on August 5, 2005 4:41 PM
What next, films released under Creative Commons?
Ani Miles: Actually, this blog already has Creative Commons license, just scroll down, in the left-hand side bar. And we are working on putting it on the film and other details.
Comment by Adriana on August 5, 2005 6:30 PM
Great idea, but you need to figure out a way for those of us who can't order directly off a website to place an order. Maybe put up an address to send payment to.
Comment by emdfl on August 6, 2005 12:18 AM
Kamal:
I have an idea for you:
The Retail Tobacco Dealers of America is having their 73rd Annual Convention and International Trade Show in New Orleans starting today and running through this coming Wednesday (8/10).
Here is the list of exhibitors:
http://www.rtda.org/tradeshowexhibitors.html
I'm sure you worked with quite a few of them on the movie for technical accuracy and whatnot (great cigar "props").
Perhaps you could shoot one of them a line and a few copies of Blowing Smoke to promote at this event. You would be doing yourself and them a great favor.
I can't think of a better way to get the viral marketing campaign going than by going straight to the source!
Best of luck with the launch of your "baby'!
Comment by Rob in NoVA on August 6, 2005 6:34 AM
Kamal:
Another idea:
Cigar Aficionado magazine has their 2005 10th Annual Big Smoke Las Vegas event coming up (November 4 -6) at Paris Las Vegas:
Contact the events folks at Cigar Aficionado, and see if there would still be time and resources to feature Blowing Smoke at this premier consumer event or their East Coast edition on November 22.
Again, best of luck in rolling out Blowing Smoke!
Comment by Rob in NoVA on August 6, 2005 8:55 AM
Kamal,
Good for you for turning your back on the studios and traditional distributors and giving this a shot. I can relate. My movie, "Working Stiff," (www.workingstiff.org) is a little indie that got good-to-excellent reviews ("clever," "witty," "funny, "a guaranteed crowd-pleaser") and won a few festival awards, but when I approached distributors all I got was, "So who's in it?... Who?" With no "name" actors, theatrical distribution wasn't even considered. I got a very small DVD deal, but I'm seriously considering download distribution via Google Video, which is supposed to come out soon.
Are you going to use Google Video or will you do something like Bit Torrent?
Best of luck to you. Here's hoping a production and distribution channel that excludes traditional Hollywood gate-keepers can be a success!

"So who's in it?...Who?"With no "name" actors, theatrical distribution wasn't even considered.
Greg Joyce: Ah yes! Those famous irritable words. The question of "Who's in it" might have worked in the past but not in the current.
Audiences today care more about the story line and the message behind it and don't care much about who's in it ("My Big Fat Greek Wedding", "Bend it Like Beckham"
and "Sideways") are good examples.
It is not a matter of us against them, that's not the issue, the point is, we think outside the box and are way ahead of the curve while they think "Alexander" ($155M production budget, $40M marketing cost with an estimated domestic gross of $34M).
You want another good one or two? Ok, how about "The Island", $122M production budget. Estimated return of $29M domestic.
"Stealth" $100M production budget, estimated return of $20M domestic.
The future choice for distribution channels is here and it comes in many shapes and forms from the "Blogsphere" to "Bit Torrent" to "Google Video" coming soon, Amazon and Ebay.
And in a week or two, Blowing Smoke can be purchased via Download. So "Who's in it?"...

I think this is a really great idea, but I really wish you would allow for download. Your trying a new distribution model, but your not using that model to it's full advantage, or even using it's best advantage.
You got great blog buzz(working with Adriana Cronin and Jim Treacher sure helped) and got me interested now I wan't to see it, not wait.
If you offer 4 Gig DVD format, or 1.3G Xvid I would buy this movie and be watching it tonight.
Comment by Chris on August 7, 2005 4:35 PM
Chris, I hear you, brother. We have been pushing for a download and hoping to make it available at the same time as the DVD but it just required a bit extra special hosting arrangements and other technical issues have slowed us down. (Always blame things on technical issues!) :-)
But it's definitely on the agenda and we are talking days not weeks or months here. We have some great people helping us do it, so bear with us just a moment...
Comment by Adriana on August 7, 2005 5:26 PM
Congratulations! I've been working on the same distribution concept so I hope you have a raging success on your hands.
Comment by Miskin on August 12, 2005 2:20 PM
Nice to see that after 7+ years, a film like this can get made outside of the Hollywood system.
I remember designing some sort of script cover for it when I was at Marty Katz's office in the late nineties.
Congratulations, and I look forward to placing an order...
Comment by EM Davis on August 13, 2005 9:00 AM
Thanks for doing this, man. While I don't wish that the people in Hollywood lose their job (there are a massive amount of talent there that I hope can still make a living after the studios fall) we need to see this gluttonous distribution/production-monopoly rumble and burn. Let's starve the bastards ...
Comment by Oskar L-B on August 14, 2005 11:03 AM
Very clever of you to pull some viral marketing stuff to call attention to what is apparently a movie the majors probably wouldn't have an interest in anyway. My BSDetector went off big time.
Comment by Pile on August 14, 2005 11:30 AM
Awesome thing you are doing here. Bravo. We need a way for independents and who-ever wants... to release movies for general consumtion. I would rather watch a movie on my High Def then in a crowded movie theater where I spent $20 for a ticket and a soda.
For the same price, I can buy the DVD, let alone lease a single viewing.
I will definately buy the movie as it looks very interesting. Maybe more people will start releasing thier movies the same way.
PS. I loved Firefly and look forward to the theatrical release.
Comment by Don on August 14, 2005 12:28 PM
Odd, as a beginning screenwriter I was wondering what I'd do with my movies if I ever happened to direct one...
One thing is clear: changes must be made not only to movie content but also to its distribution methods. I think the amount of confusion, propaganda and trials people should start to see that things are... *gasp* evolving!
I'm going to go download your movie now and when the DVD comes out I'll go out and buy it, and I won't be the only one.
Comment by srussian on August 14, 2005 2:29 PM
Pile: Viral? How is blogging viral - it's not anonymous and Kamal is quite explicit about what he is trying to do. As for distribution, well, the current model sucks, so it's just possible that a good movie may have a tough time getting to its audiences.
Also, I'd imagine that you would judge the film on its own merits rather than on your bitterness. Or do you consider the 'majors' the only arbiters of quality? Time to tune your BS detector...
Comment by Adriana on August 18, 2005 6:21 AM
Sippin' rum and "Blowing Smoke" makes a great evening. It's a more challenging movie than it first appears and I recommend seeing it in mixed company, over cigars and with a bunch of folks who'll want kick back and spend the rest of the evening talking about the film.
Hats off to Kamal and friends for doing the film their way.
Comment by Oscar on August 18, 2005 9:20 AM



